WORKING INTERACTIVE PREVIEW

Custom Lead Value & Campaign Economics Calculator

A working scenario-planning calculator for agencies, freelancers, and service businesses that want a clearer way to discuss lead value, break-even client volume, margins, and advertising assumptions. Results depend entirely on the numbers entered and do not guarantee campaign performance, profitability, revenue, leads, or sales.

Preview brand name Preview contact email Preview CTA text

Try the interactive tool

Monthly website leads Lead-to-qualification rate (%) Qualification-to-client conversion (%) Average revenue per new client (CAD) Average client margin (%) Monthly ad spend (CAD) Additional customer value included in this forecast (%)

How this scenario is calculated

Projected qualified leads = monthly leads × qualification rate. Projected new clients = qualified leads × client conversion rate. Estimated gross profit = projected clients × revenue per client × (1 + additional customer value) × gross margin. Gross-profit ROI = (estimated gross profit − ad spend) ÷ ad spend. Results are estimates based only on the assumptions entered.

Result

Enter assumptions and click run to see an illustrative scenario.

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Scenario-planning preview only. Outputs are estimates based on user-provided assumptions and are not financial, accounting, or advertising advice. A custom build can be scoped with your brand, approved inputs, formulas, currency, result wording, source files, setup notes, and desktop/mobile QA.

Production-ready offer

What a buyer receives

Editable static HTML/CSS/JS calculator with branded inputs, tested desktop/mobile layout, and clear CAD currency handling.
Lead-flow, qualification, close-rate, margin, ad-spend, break-even, cost-per-lead, and ROI scenario logic.
Copy-ready result summary for sales calls, budget reviews, or email follow-up.
Setup notes for replacing sample assumptions, email address, CTA wording, colours, and approved business rules.

Boundary: This is a planning and conversation tool, not financial, accounting, legal, or ad-performance advice. A custom delivery uses the buyer’s approved assumptions and wording.